Cost of Facebook advertising, depending on your campaign’s objectives and target audience. The average cost of Facebook ads can range from $0.25 to $5 per click or impression and are typically billed on a CPC, CPM, or CPL basis. The key to reducing these costs is ensuring your ad content and creativity are relevant and engaging for your specific audience. A well-thought-out strategy will also help you drive more cost-effective results, including high-quality video ad creative and optimized landing page design.

According to an in-depth study by AdEspresso, the size of your ad’s target audience has a major impact on Facebook ads costs. For example, ad prices will be higher when targeting women, as compared to males, or people aged 55-65 versus 25-34 years. This is because advertisers compete with many other businesses in a single age group for the same ad space, leading to a more competitive marketplace.

Counting the Pennies: Calculating the Cost of Facebook Advertising

Changing your target demographic is one way to lower ad costs, but you’ll want to make sure your messaging and creative are still relevant to the new target audience. This means focusing on a clear USP and differentiating your product or service from the competition.

The time of day and seasonal events can also impact your ad’s costs on Facebook. For example, costs tend to be higher during holidays like Valentine’s Day, Christmas, and Black Friday. Madgicx’s Auction Insights feature allows you to see the best times to schedule ads, so that you can capitalize on these peak advertising opportunities without sacrificing your overall ROAS.