From Rihanna’s Fenty Beauty Worth skincare to illuminating primers, 2022 is looking like it will be a year of beauty breakthroughs. However, the industry must also address key challenges in order to sustain its growth and remain competitive.

For starters, consumers are now seeking authenticity and meaning in all products they purchase. This applies to cosmetics as well; they want to know that their beauty products are made responsibly. Across the globe, consumers are asking beauty brands to disclose their sustainability claims as well as their commitments on issues like diversity and equity.

In addition, consumers are looking to beauty to help them feel good about themselves. This includes embracing imperfections such as fine lines, freckles and wrinkles, which is closely connected to the major skincare trends of 2022. Embracing one’s true skin is also in, as demonstrated by the popularity of bare makeup and natural looking foundations.

Beauty Beyond Boundaries: Exploring the Latest Trends and Techniques in 2022

Another notable beauty trend is the resurgence of bangs, with a wide variety of options ranging from curtain, blunt and feathered to suit a range of faces and styles. This can be an easy way to update a look and can be very effective in framing the face.

Finally, beauty is also helping to combat health and wellness issues affecting the world’s most vulnerable. This is evident by the growing number of products that can be self-prescribed for cosmetic purposes, such as at-home teeth whitening and LED light treatments. Moreover, Black entrepreneurs are leading the charge in creating tools and techniques to make skin care more accessible to all, including those with darker skin tones. Examples include entrepreneur Malone Mukwende curating a handbook called Mind The Gap which presents clinical features of darker skin, and biochemist-turned-beauty entrepreneur Farah Naz collaborating with expert colour scientist Professor Stephen Westland on a game-changing skin classification system.