Unlike traditional uus77 that have an end to their development cycle, live games prioritize continuous engagement and interaction with players. Using different monetization strategies, they can deliver content and updates over an extended period of time. This allows for greater flexibility in managing costs and maintaining a smooth experience for players.
A common challenge faced by developers of mobile games is keeping players engaged and addressing the needs of their audience without disrupting gameplay. Historically, updating a game meant tearing down the app and restarting it, which had an immediate impact on critical metrics such as average session length and monthly active users (MAU).
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To avoid the disruption of a full update, many mobile games rely on Live Game updates to deliver new content and features. Examples include Fortnite and GTA V, which feature seasonal events and rewards, limited-time items, map and item changes, and in-game tournaments.
Live Game updates are also useful for reducing player churn and winning them back by offering incentives like in-game bonuses, discounts or promotional codes. By using a combination of incentives, live-ops can help developers increase MAU and ARPU, decrease the cost of customer acquisition and improve player retention.
To make this possible, a number of tools and techniques are used by developers to connect FMOD Studio with their game as it runs. This enables audio to be updated live, so any change made during the connection session is audible in-game as quickly as network connections allow. This enables developers to test, adjust and monitor audio content, reducing the amount of work required to iterate on the game’s audio.
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